Brands are stories that consumers remember and they cannot be created overnight. Brands need time, creative inputs, customer engagement, and continuous strengthening to become memorable.
The most important aspect of building a brand is pushing the same idea across different formats so that it carves a niche in the mind of the consumer. Everything has to be constant – the colors, the logo, the brand story, the feel, and everything in between. A Brand Guidelines Document will help you keep your branding consistent and will save you time in the long run.
What is a Brand Guidelines Document?
In simple terms, a Brand Guidelines Document is a rulebook for your company’s brand.
The Document contains all the specifics that define your brand, from the shade of red that appears in the background of your brand logo to the tag lines that you use and the fonts used to write them. It tells the reader how you want the world to perceive your brand.
The Brand Guidelines Document provides a complete picture to the reader so that they understand how to create content for your brand. This includes the hex codes to be used, the images that should appear on your website, and more.
Need for a Brand Guidelines Document
Consistency keeps a brand alive and well. A Brand Guidelines Document ensures that consistency. When you are briefing website designers, meeting with content creators, or sharing your vision with social media marketers, you do not have to explain everything about your brand to them. You can just hand them over this document. It not only makes your vision clearer, keeps the instructions uniform, but also saves you a lot of time.
How to Design a Brand Guidelines Document?
Each Document should have these basic components.
- Brand Story
Tell the reader what your brand stands for by including the mission, vision, and the core values of the company.
- Logo Guidelines
Mention everything from sizes to spacing, to colors for the logo. Don’t forget to mention what the logo shouldn’t be too.
- Color Scheme
Every brand has colors it associates itself with. Mention the precise colors and the variations acceptable to the company.
Give details of the fonts and sizes that you prefer for your brand’s content.
- Tone of the Brand
Every brand has a different tone which can vary from business professional to casual, from serious to humorous, and so on. Communicate what yours is.
Include the styles, colors, and imagery that are acceptable for your brand.
Once you have a Brand Guidelines Document in place, it will become easier for you to express your brand better to others. As the brand evolves, so will the document. And the clear format of instructions will also result in much better end product from the vendors you work with. Every single time.