Facebook has proven itself to be a gold mine for businesses to reach out to their customers. They key to the gold mine is choosing to promote your business to the right audience. That is much easier said than done. When you ask yourself who needs a house cleaning service? The answer can be everybody who lives in a house. Facebook has 1 billion active users daily. You will need one big marketing budget if that’s how you target. You need to sharpen your focus to market your cleaning service more effectively to your audiences.
What’s the Difference?
You have to understand that your audience is usually not coming to Facebook searching for a business. This is not like Google Ads where the intent is already there. They are on Facebook to socialize first and buy later. Keep that in mind before creating ads and choosing your audiences on Facebook.
Type of Audiences
To pick the audience you want to advertise to, go to the Ads Manager on your Business account and select “Audiences”. You can target your audiences in multitude of ways on Facebook. Here are the types of audiences Facebook offers you.
Saved audiences on Facebook can be defined using a variety of variables. These include user’s interests, age, gender, location, income bracket, type of device, and more.
The targeting at Facebook is pretty granular. To give you an example, when you choose to target using user location, you can go from as broad as a country to as narrow as an address radius. You can choose everyone on that location to even people who have recently shifted to your location of interest.
These are highly valuable customer segment that has already interacted with your cleaning service in some way. Custom Audiences can be created in many ways.
- Uploading Customer Files
- Based on Website Traffic Using Facebook Pixel
- Users Based on Interaction With your App
- Based on Users Who Interacted With You on Facebook
As the name suggests, this Facebook features allows you to reach the customer segment that closely resembles your existing customer base. The similar composition of these audiences increases their probability of conversion.
However, bear in mind that to use Lookalike Audiences on Facebook, you should first have set up your Custom Audiences. This is obvious as that will tell Facebook the typical customer composition of your cleaning business.
Powerful is an Understatement
The power of Facebook is apparent in our daily lives. Facebook has carefully set up a marketing platform that allows business to leverage that power to reach their customers effectively. Is you cleaning service making use of this tool?