Google Ads for your Residential Cleaning Business
Google Ads – Everything You Need To Know for Your Residential Cleaning Business

Can your customers find you when they need a cleaning service?

We all know that Google is the first place people go to look for what they need. A search for a residential cleaning service is no different. But, almost every business has a content strategy, an SEO strategy, an optimized website, and everything else in place.

So, how will you compete with your rivals in such a market? You need a push that can take you directly to the first page of the search engine. Not in a year or 6 months, but today. That “push” is using Google Adwords for Residential Cleaning Business. So, if you own a residential cleaning business, drop everything because you are going to want to know this.

What is Google Adwords?

For the uninitiated, Google Adwords is the advertising service offered by Google that lets businesses display their text ads on Google’s search engine result pages (SERPs). They can appear on the top or on the bottom of the SERPs.

Why Use Google Adwords?

Residential cleaning is a local business. With Google Adwords for Residential Cleaning Business, you can scoop up clients as quickly as they start looking for such a service. According to the official estimate, Google Adwords return $2 for every $1 spent for businesses. That is just the economic impact; here is what else Google Adwords can do for your cleaning business.

Sharpens the Target

Google Ads are presented to customers who are looking for your service. Not just that, businesses can choose the locations they want to serve, demographics that interest them, devices they want to target, and even the time of the day they pick. For instance, you can run the Google Adwords for Residential Cleaning Business in New York City for people of ages 30 to 50 on smartphones, every weekday from 5 PM to 10 PM. That is how finely you can target your audience.

Charges For Results

Arguably the best part about Google Adwords is their payment model. They do not ask you to pay just for appearing on a SERP. You only pay when your target customer clicks on your ad. This is called Pay-Per-Click (PPC). Cleaning businesses are usually small to medium in size with limited marketing budgets. Thus, Google Adwords for Cleaning Businesses makes perfect sense.

Tracks Performance

You can always find out how your ad is doing. If the ad is performing well, then all you need to do is wait for the leads. If not, you can find out what you are missing out on, course-correct, and again post an ad for your business.

Where to Begin With Your Google Ads?

  1. Create An Account

To get anywhere, you first need to have an Adwords Account. Visit and click on “Get Started”. You may choose an existing Gmail account or create a new one dedicated to Adwords. You will have to enter your geography, time zone, and currency of your preference.

  1. Create a Campaign

From the Adwords dashboards, find the “Campaigns” tab. Follow the steps in this short video to create your first ad using the platform. You can also select your target audience with factors like location, demographics, or other custom criteria.

  1. Set a Budget

You can choose between Standard and Accelerated. While Standard budgets will be spread out throughout the day, Accelerated budgets are spent as soon as a relevant search is made.

  1. Bid Wisely

Every cleaning business is targeting the same customers, usually during the same hours. So, some SERPs will show your ad while others will show your competitors’. Only ads that win the bid are published. You can automate your bids or do it manually. So, if you choose your timing, device choice, and demographic well, you are more likely to win.

Running Successful Google Adwords for Residential Cleaning Companies

The technical part of setting up a campaign for Google Adwords is rather easy. You can follow a tutorial to accomplish that. The real challenge that people face in creating Google Adwords for House Cleaning Companies is creating successful campaigns. Here are the tips to make your Google Adwords for Residential Cleaning Business a smash hit.

  1. Create a Goal for your Google Ads

Goals are essential before setting up Google Adwords for Cleaning Businesses. It can be receiving phone inquiries, creating email lists from landing pages, direct sales, or something else. You need to know what you want the customer to do when they click on your ad. Google Adwords gives you an option to set up your goal while creating a campaign.

  1. Keyword Research

This is the most crucial part of the Google Adwords universe. You need to find the text string that potential customers are typing in to get to services like yours. You can get those keywords from Google’s Keyword Planner (Check under “Tools” in your Adwords account), SEMRush, Ubersuggest, and other such platforms.

  1. Ad Copy Content

Your ad copy is the crux of the entire exercise. Use a catchy headline, keep it short and include a call to action to ensure maximum returns.

  1. Optimize Landing Pages

If the customer clicks on the ad, Google Adwords has done its part. Now, it’s up to you. Optimize your landing page to make sure it shows the customer what the ad promised them. Give them a visible and quick way to contact your cleaning business.

Congratulations! You have got yourself a new customer!

Related Links – Google Ads:

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Website Secure
Is Your Website Secure? Google Cares

Would you like to lose 82% of your traffic visiting your site?

How about Google warning users against visiting your site?

According to HubSpot Research, 82% of the respondents would leave the site if it is not secure. Google has also made it completely clear that it does take into account an SSL certificate as a ranking metric.

If your website is not secure – you are losing visitors right now.

How Can You Make Your Website Secure?

You want your clients to trust you and know that any form they fill out on your website is secure. When Google sends your visitor a bold red notification before sending them to your website, it does not generate a lot of consumer confidence. Here is how you can use SSL and other plugins to instill more trust in your visitors.

SSL Security

Before going all out, check the type of certificate you need. For hosting content on different platforms, you may need different SSL certificates.

The certificate is usually offered by the company providing hosting services for your website, but you can also install the certificate yourself depending on the server in use.

You can go for the expensive and completely customizable HTTPS implementation. Alternatively, there are services like Cloudflare and Let’s Encrypt that provide free SSL certificates. Make sure that you stay up to date on Google’s stand on these certificates. For eg. it does not trust certificates issued by Symantec.

Updated Plugins

Data thieves find vulnerabilities in systems and exploit them to get inside the network. Old plugins are a rife target for hackers. So, your business website should regularly review the plugins in use. Every new update should be installed and if a plugin does not provide regular updates, it should be promptly replaced.

Employing CDN

Overwhelming a site with a DDoS attack is one of the most common modus operandi of hackers. As the servers handle the abnormal spike in traffic, they gain access to the sensitive information. A Content Delivery Network (CDN) detects such spikes and puts up a counter.

Final Thoughts

Data privacy is as important is important: if you have a website it must be secure. 

Related Links

How to Secure a Website: A Simple Guide to Website Security

Must Ask Questions When Hiring an SEO Company