Would you like to lose 82% of your traffic visiting your site?
How about Google warning users against visiting your site?
According to HubSpot Research, 82% of the respondents would leave the site if it is not secure. Google has also made it completely clear that it does take into account an SSL certificate as a ranking metric.
If your website is not secure – you are losing visitors right now.
How Can You Make Your Website Secure?
You want your clients to trust you and know that any form they fill out on your website is secure. When Google sends your visitor a bold red notification before sending them to your website, it does not generate a lot of consumer confidence. Here is how you can use SSL and other plugins to instill more trust in your visitors.
Before going all out, check the type of certificate you need. For hosting content on different platforms, you may need different SSL certificates.
The certificate is usually offered by the company providing hosting services for your website, but you can also install the certificate yourself depending on the server in use.
You can go for the expensive and completely customizable HTTPS implementation. Alternatively, there are services like Cloudflare and Let’s Encrypt that provide free SSL certificates. Make sure that you stay up to date on Google’s stand on these certificates. For eg. it does not trust certificates issued by Symantec.
Data thieves find vulnerabilities in systems and exploit them to get inside the network. Old plugins are a rife target for hackers. So, your business website should regularly review the plugins in use. Every new update should be installed and if a plugin does not provide regular updates, it should be promptly replaced.
Overwhelming a site with a DDoS attack is one of the most common modus operandi of hackers. As the servers handle the abnormal spike in traffic, they gain access to the sensitive information. A Content Delivery Network (CDN) detects such spikes and puts up a counter.
Data privacy is as important is important: if you have a website it must be secure.