Can your customers find you when they need a cleaning service?
We all know that Google is the first place people go to look for what they need. A search for a residential cleaning service is no different. But, almost every business has a content strategy, an SEO strategy, an optimized website, and everything else in place.
So, how will you compete with your rivals in such a market? You need a push that can take you directly to the first page of the search engine. Not in a year or 6 months, but today. That “push” is using Google Adwords for Residential Cleaning Business. So, if you own a residential cleaning business, drop everything because you are going to want to know this.
What is Google Adwords?
For the uninitiated, Google Adwords is the advertising service offered by Google that lets businesses display their text ads on Google’s search engine result pages (SERPs). They can appear on the top or on the bottom of the SERPs.
Why Use Google Adwords?
Residential cleaning is a local business. With Google Adwords for Residential Cleaning Business, you can scoop up clients as quickly as they start looking for such a service. According to the official estimate, Google Adwords return $2 for every $1 spent for businesses. That is just the economic impact; here is what else Google Adwords can do for your cleaning business.
Sharpens the Target
Google Ads are presented to customers who are looking for your service. Not just that, businesses can choose the locations they want to serve, demographics that interest them, devices they want to target, and even the time of the day they pick. For instance, you can run the Google Adwords for Residential Cleaning Business in New York City for people of ages 30 to 50 on smartphones, every weekday from 5 PM to 10 PM. That is how finely you can target your audience.
Charges For Results
Arguably the best part about Google Adwords is their payment model. They do not ask you to pay just for appearing on a SERP. You only pay when your target customer clicks on your ad. This is called Pay-Per-Click (PPC). Cleaning businesses are usually small to medium in size with limited marketing budgets. Thus, Google Adwords for Cleaning Businesses makes perfect sense.
You can always find out how your ad is doing. If the ad is performing well, then all you need to do is wait for the leads. If not, you can find out what you are missing out on, course-correct, and again post an ad for your business.
Where to Begin With Your Google Ads?
- Create An Account
To get anywhere, you first need to have an Adwords Account. Visit http://www.adwords.com and click on “Get Started”. You may choose an existing Gmail account or create a new one dedicated to Adwords. You will have to enter your geography, time zone, and currency of your preference.
- Create a Campaign
From the Adwords dashboards, find the “Campaigns” tab. Follow the steps in this short video to create your first ad using the platform. You can also select your target audience with factors like location, demographics, or other custom criteria.
- Set a Budget
You can choose between Standard and Accelerated. While Standard budgets will be spread out throughout the day, Accelerated budgets are spent as soon as a relevant search is made.
- Bid Wisely
Every cleaning business is targeting the same customers, usually during the same hours. So, some SERPs will show your ad while others will show your competitors’. Only ads that win the bid are published. You can automate your bids or do it manually. So, if you choose your timing, device choice, and demographic well, you are more likely to win.
Running Successful Google Adwords for Residential Cleaning Companies
The technical part of setting up a campaign for Google Adwords is rather easy. You can follow a tutorial to accomplish that. The real challenge that people face in creating Google Adwords for House Cleaning Companies is creating successful campaigns. Here are the tips to make your Google Adwords for Residential Cleaning Business a smash hit.
- Create a Goal for your Google Ads
Goals are essential before setting up Google Adwords for Cleaning Businesses. It can be receiving phone inquiries, creating email lists from landing pages, direct sales, or something else. You need to know what you want the customer to do when they click on your ad. Google Adwords gives you an option to set up your goal while creating a campaign.
- Keyword Research
This is the most crucial part of the Google Adwords universe. You need to find the text string that potential customers are typing in to get to services like yours. You can get those keywords from Google’s Keyword Planner (Check under “Tools” in your Adwords account), SEMRush, Ubersuggest, and other such platforms.
- Ad Copy Content
Your ad copy is the crux of the entire exercise. Use a catchy headline, keep it short and include a call to action to ensure maximum returns.
- Optimize Landing Pages
If the customer clicks on the ad, Google Adwords has done its part. Now, it’s up to you. Optimize your landing page to make sure it shows the customer what the ad promised them. Give them a visible and quick way to contact your cleaning business.
Congratulations! You have got yourself a new customer!