A business website is a storefront for your residential cleaning business online. So, it makes sense for you to invest in a good website. However, in the process of finalizing site maps, improving landing pages, and putting the final cosmetic touches, you may have overlooked another pertinent factor – website speed. Why is website speed a factor in optimizing a website, and how you can make yours faster? Let’s find out.
Speed is Crucial. But, Why?
Faster is always better when it comes to website pages. Study after study has cemented this fact. Here is a complete picture of how reduced website speeds may be impacting your residential cleaning business.
Smaller Attention Spans
Famously, the attention span of humans (8.25 seconds) has gone shorter than that of a goldfish (9 seconds). There are hundreds of distractions pulling users away from your cleaning website. So, if you are not catching them within the few seconds they have the attention for your website, you are going to lose those customers.
Website load speed is a factor when it comes to search engine rankings. So, if you want your residential cleaning business to stay higher up in the rankings, website speed is a factor you will have to work on. If you are not focusing on the website speed while building your website, you are putting all your efforts and marketing spend in jeopardy.
Website engagement takes a hit when the website speed is not optimized. According to Google, as the page load time for a website increases, its bounce rate jumps. For a website with a load time of 1s to 3s, the bounce rate increases 32%. This bounce rate can jump to a massive 106% if the page load time goes up to 6s. So, even if your customers are coming to your web page, the low speeds are forcing them to leave without interacting with you. That was a converted customer that you just lost.
By not working on the website speed, you are incurring a huge opportunity cost. The scale of that cost can be estimated from an example from the eCommerce giant, Amazon. For every 100millisecond improvement in the speed of its website, Amazon increased its revenue by 1%. To put things into perspective, that means that if Amazon reduces its website speed by even a second, it stands to incur losses in the bracket of $1.6billion. You can extrapolate this to your residential cleaning business.s
Improving Website Speed
Now that the studies and numbers have firmly established that website speed impact your residential cleaning business in multiple ways, it’s time to understand how you can improve your website speed and benefit from it.
There are many tools in the market that are available to you that you can use to find out the current situation of your website. Most are free too! Once you identify the issue and how bad the situation is, you can then start working on solving it.
Google’s Page Speed Insights is the tool to start with when you are working on improving your website speed. The tool developed by Google analyzes the web page you enter the link for and then provide you with suggestions to help you make a page load faster.
You can also access Google Webmaster Central for posts about speed and discover more helpful tools from Google.
There are other tools like WebPage Test, GTmetrix, and more that you can use to get a baseline on your website performance and work up from there.
With every page you analyze with Google Page Insights, you will get the speeds you currently have for your web page on both desktop and mobile. It will provide you basic strategies to work with that you can implement right away. Reducing the size of the images on the pages, reducing the number of large files, reducing server calls, and more. More importantly, it will prioritize these tasks for you. So, the tasks that are marked high in priority will have the most profound impact.
Usually, the first step towards correcting speeds is to cut down on files and their sizes that are needed to load the web page correctly. It has been observed that the average webpage size across industries is 1.88MB. However, the recommended size is a measly 500KB. So, that is a standard you should aim for. So when developing your website, keep this in mind.
Developing a Website? Use Cache
It is possible to cache the most recent version of your webpages. When it’s done, the browser does not need to load the entire page again. This can drastically reduce the page load times and automatically improve website performance without making any changes to the actual web page. Most popular content management systems like WordPress have plugins that can do it for you.
Clicks to Conversions
You invest in developing a website, populating it with engaging content, optimizing it for search engines and marketing it on the internet, only for the customer to close the tab because it did not load in 3 seconds. That is not ideal. You have to make sure that your customer covers the last mile from the click to conversion. Good website speed will do it for you.