In a competitive market, it is easy to go out of sight of your prospects you do not keep promoting your services via the right media. When you are in the residential cleaning business, you have to stay aggressive in your marketing. However, it is becoming increasingly more expensive to advertise both offline and online to generate leads.
What businesses need to understand is that marketing is not synonymous with advertising. It is possible to generate leads on a shoe string budget. All it takes a little out-of-the-box thinking, faith in those creative solutions, and communicating openly with the customers. Now, that being said, as your revenue grows, so to should your marketing budget. But, if you’re in a place where you have more time than money, then start here first.
Ask For Reviews
This is the simplest and the cheapest way to generate more leads. It has been well-documented that online reviews influence customer’s buying decisions. A whopping 91% customers in the 18-34 age group trust customer reviews by strangers as much as they trust the advice of their family members and friends.
Whether your business has served one customer or thousands of them, you have to start asking for reviews. A majority of happy customers do not leave reviews, but customers who have had a bad experience are more likely to share it online. So, when you leave a happy customer politely ask them to leave a review. And they will oblige.
Having online reviews will also help you get free leads from third-party lead generation and review sites such as Yelp.com.
Set Up A Referral Program
Referral programs will cost you, but it will be a fraction of your marketing spend. With a monetary or a non-monetary reward for every referral, you will turn your customers into your brand ambassadors. For a local business like residential cleaning services, this can be a gold mine. You can provide your clients with a discount on their next service, a free service, a gift card they can use in the local shops or a similar reward for referring your cleaning business.
Hang Up Door Hangers!
This works well for businesses in any stage of growth, but especially for the new ones. You may not have much capital to spend and few customers, but hopefully you can carve out some TIME. Take your hangers and hang them up. Blanket the same areas 4-5 times, each blanketing separated by a week or two. Marketing must be repetitive.