Importance of Keywords and How to Find the Right Ones

importance of Keywords

The “best residential cleaning services in XXX area” – this is a potential customer looking for you. Whether they will find you or your competitor depends heavily on how much importance you gave the keyword “best residential cleaning services in XXX area” while writing the content for your website, press releases, blog posts, digital ads, and other marketing assets.  Google processes 3.5 billion searches per day and 600 million users visit the business pages on Facebook every day.

In short, keywords are not to be taken lightly. If you still don’t agree read on and if you do, feel free to skip to the section about conducting keyword research for your residential cleaning company. Let’s get started.

How Important Can a Keyword Be?

Make or Break Businesses

When a customer puts in a text string to search for what they need, they set the search engine “spiders” in motion. They scan millions of pages in milliseconds to bring back the most relevant results. Essentially, they are searching the millions of sites on the internet for the same text string as keyed in by the user aka keywords. So, not researching and adding keywords to those assets means knowingly pushing your cleaning business into the internet abyss.

Help Understand Customer Needs

Keywords also work as hints for you to understand what your customers prioritize when they choose a residential cleaning service. For instance, if a keyword like “reliable house cleaning services” means that your consumers are concerned about the trustworthiness of the service, are new to the area, possibly looking for experienced or well-reviewed service, and so on. These are hints that you can use to create better ads, blogs, and website content.

Backed By Data

Good keyword research is vital. It will not only provide you all the keywords that are relevant to your business, but also provide you a metric to the efficacy of each. For instance, head terms refer to keywords that every business in your industry would want to rank high for, it means it will be costlier to rank. Then there are long-tail keywords that offer lesser competition, and hence easier to rank for.

Streamline Marketing Efforts

Keywords provide direction to your marketing efforts. From your ad copy to your website content, they allow marketers to get clues to the best strategy to help your business become more visible on Google, create buzz on Facebook, and engage more on your company website.

How to Do Keyword Research for Google?

There is mind-boggling information about KW research for ranking better on Google. So, without overwhelming you here is how you can find keywords for your cleaning business.

Think Like the Customer

If you were the customer, what would you put in the Google search bar to find a residential cleaning service? Yes, common sense is an integral part of keyword research. It will help you cover the most obvious keywords. Make sure that you have a good mix of short or head keywords and long-tail keywords. The importance of Keywords cannot be underestimated.

Refer to Google

When you search for anything on Google, there are related searches that pop up on the bottom of the page. These are the keywords that Google associates with your search and are therefore, important. Conduct searches using these newfound keywords to create a more extensive list.

Use Tools

You can use the tools like the Google AdWords Keyword Planner, SEMrush, Ubersuggest, and other such tools to find out more keywords. These tools will provide you the volume, the CPC, and other important data to help you prioritize the keywords you want to use.

How to Do Keyword Research for Facebook?

Facebook means hyper-targeting. It offers marketers a large number of criteria to help them reach the audience they want to. However, search marketers know that Facebook does not offer targeting based on keywords. It does not have any in-built tool to target keywords either. So, you have to use non-traditional methods to find them.

From Audience Insights | Importance of Keywords

From your Facebook, go to ‘Ads Manager’ to ‘All Tools’ and then to ‘Audience Insights’. Now Facebook will give you an option to look at the insights for ‘Everyone on Facebook’, ‘People Connected to Your Page’, and ‘A Custom Audience’. For research, you will want to use the first option.

  1. Use the most potent filter – ‘Interests’. Now, let’s say you know that people interested in your residential cleaning service will be interested in another competitor or pages related to house cleaning. With this feature, you can see the number of interested users and their demographics. These interests will give you clues to more keywords.
  2. Go to Page Likes, and find out the other pages that the audiences like. This is additional information you should pay close attention to. Now, entering those liked Pages in ‘Additional Entries’, you will get more information about your audience. You can rank them by affinity and continue the process.
  3. If you know your audience well, you can filter out using multiple variables and narrow down the number of keywords.

From Facebook Ad Audience

Under ‘Interests’ for your ‘Facebook Ad Audience’ in Detailed Targeting, start typing a keyword and Facebook will suggest you multiple related keywords to your search terms.

Don’t Reinvent the Wheel

Find a competing residential cleaning service that is doing well on Facebook and sieve out the keywords they are using on their Facebook ads and posts. They are doing something right and you can follow suit.

Use Tools to determine the Importance of Keywords

Tools like BigSpy allows you to put a particular keyword and see other ads in that space. You can learn two things from this – first, you get to know more pages you are competing with and secondly, you also get to see the level of competition you will be facing with that keyword.

Keywords Are Key

Keywords are an incredibly important part of any businesses’ marketing campaigns. They have to be carefully formulated and then shortlisted to create a list that helps your business become more visible to your customers. The more visible you are, the higher your brand value, which makes it easier to get new leads.

That is the end goal.

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