Groupon Promotion
Should I Run A Groupon Promotion?

Running a Groupon Promotion is a deceptively simple way to get clients. Offer a limited period discount, win new customers, increase your customer base. Your business incurs lower costs, increases engagement, and you get better returns. Right? Wrong. There are a lot of unintended consequences of Groupon Promotions that businesses should consider before diving head first into running it. Here is what you need to consider.

Cutting into Profits

This is expected when you run a discount promotion. However, what is important to understand is the Groupon’s USP is offering heavy discounts. So, when your business runs a Groupon promotion, you have to offer discounts in the bracket of 50% or more in order to attract a sizeable number of customers. Then, Groupon will charge its commission, which is an additional 50% of the revenue that you generate off the deal. So, your gross income will be slashed by 75%! This is without taking out your business expenses and overheads. Put simply, if you don’t have employees you’re going to be busy as hell working for peanuts and if you do have employees it is going to cost you more to service the client than you will receive in total revenue. Now, if a high percentage of these people were to become regular recurring clients then it could be worth it.  

Relationship with the Acquired Client

The relationship that you have with a regular client verses the relationship you have with a Groupon-acquired client is likely very different. A regular client visits you for the quality of the product, your service or the uniqueness of your offering. However, a client from Groupon is primarily choosing you because of the heavy discount you are offering.

In business, the value of your product or service is as much as the customer is ready to pay. When the customer has already paid a heavily discounted price, they won’t find your product as appealing for a higher price. So, these customers are unlikely to be repeat customers or long-term patrons for your business.

The Counter-Effect

You run a Groupon promotion to get more customers, but it can quickly become a bad thing.

If you do not have enough staff or equipment to cater to the rush Groupon is going to bring your way, you won’t be able to deliver the same experience to every customer as per your regular standards. These are also expensive customers; you are getting them to your business for a high cost.

Getting the rush may work against you earning you a lot of negative reviews. You paid up 75% of your income to get negative reviews.

In short, don’t run a Groupon. It’s a headache and it’s not going to help you build your business. 

Related Links – Groupon Promotion:

Get New Cleaning Clients
Get New Cleaning Clients – The Cheapest Way

In a competitive market, it is easy to go out of sight of your prospects you do not keep promoting your services via the right media. When you are in the residential cleaning business, you have to stay aggressive in your marketing. However, it is becoming increasingly more expensive to advertise both offline and online to generate leads.

What businesses need to understand is that marketing is not synonymous with advertising. It is possible to generate leads on a shoe string budget. All it takes a little out-of-the-box thinking, faith in those creative solutions, and communicating openly with the customers. Now, that being said, as your revenue grows, so to should your marketing budget. But, if you’re in a place where you have more time than money, then start here first. 

Ask For Reviews

This is the simplest and the cheapest way to generate more leads. It has been well-documented that online reviews influence customer’s buying decisions. A whopping 91% customers in the 18-34 age group trust customer reviews by strangers as much as they trust the advice of their family members and friends.

Whether your business has served one customer or thousands of them, you have to start asking for reviews. A majority of happy customers do not leave reviews, but customers who have had a bad experience are more likely to share it online. So, when you leave a happy customer politely ask them to leave a review. And they will oblige.

Having online reviews will also help you get free leads from third-party lead generation and review sites such as Yelp.com. 

Set Up A Referral Program

Referral programs will cost you, but it will be a fraction of your marketing spend. With a monetary or a non-monetary reward for every referral, you will turn your customers into your brand ambassadors. For a local business like residential cleaning services, this can be a gold mine. You can provide your clients with a discount on their next service, a free service, a gift card they can use in the local shops or a similar reward for referring your cleaning business. 

Hang Up Door Hangers!

This works well for businesses in any stage of growth, but especially for the new ones. You may not have much capital to spend and few customers, but hopefully you can carve out some TIME. Take your hangers and hang them up. Blanket the same areas 4-5 times, each blanketing separated by a week or two. Marketing must be repetitive. 

Related Links – Get New Cleaning Clients

Rapport Building
Rapport Building Pro Tips

Positive customer relationships are especially crucial for the residential cleaning industry, as this work requires a considerable amount of trust from the customer. They are regularly permitting you entry into their home and expect you to ease the burden of maintaining their household. So, you must create the most comfortable environment to establish and maintain that connection into the future. Here’s how to build rapport with your residential cleaning customers.

1. Exercise Empathy for the Problems They May Be Facing

You never know the challenges your customers may be facing in their lives. Although the use of residential cleaning services may be a luxury for some, it is a necessity for others. For instance, consider the possibility that one of your customers entrusts the cleaning of their home to you because they are an elder who is unable to care for themselves without assistance. It is your responsibility to exercise empathy toward each customer’s unique circumstances, and not view them all as one and the same. Your customers will pick up on this empathy and be grateful for it!

2. Ask for Clarity in Customer Requests

Never assume you know what your customer is asking for. Everyone has a different definition of clean – and you may not agree with your customer’s perspective. If ever you are confused by a cleaning request that is submitted to you or are unsure of what sentimental items you should avoid touching, simply reach out to the individual to double-check your understanding. Also, clarify your key services to your client, so they are sure of what to expect and what they can, possibly cannot, request of your company.

3. Get a Stronger Sense of What Your Customer Wants

Ask your customer what they’re looking for in a cleaning company. What service options drew them to hire your services? How will your assistance make a difference in their lives? Have genuine discourse on these matters to get a better feel of the role you play in your customer’s life. This will allow you to then customize further interactions and work to your customer’s needs.

Building rapport with your customers is just as important as it is with your staff. Follow these steps to develop a relationship based on positive customer experiences and earned trust to ensure that you and your client will have a long-lasting professional relationship.

Related Links for Rapport Building

Use Original Images
5 Reasons to Use Original Images On Your Residential Cleaning Business Website

Visual content continues to be the rage in the digital era. Consider these statistics, for instance.

Content with images tends to receive 130% more engagement than content without them.

Tweets with images register up to 150% more retweets than text-only tweets.

Although consumers retain only 10% of the information they hear, they recall 65% of the information when content is paired with an image.

Clearly, images play a crucial role in not only attracting and engaging the consumers but also in helping them recall the information. Businesses know and understand this. That is why business websites, blogs, and media content are all augmented with carefully chosen images. Everyone from bloggers to SMEs to large corporates uses stock images for a variety of purposes.

There are numerous stock image websites that offer high definition, read-to-use images of virtually every type and context to cater to this demand for high-quality images. There are an estimated 350 million+ stock images available for purchase on the internet.

Despite the overwhelming relevance and usage of stock images, they could be hurting your business in more ways than one. In fact, stock images can be a silent killer, chipping away at your business, one customer at a time, unbeknownst to you. Here’s why you should use original images and not stock images.

1. “Real” Images Feel More Authentic

Several studies and experiments indicate that internet users can easily distinguish between an original image and a stock image. And, most of them ignore the stock images.

Come to think of it. Five to six people staring at the same computer in the office, an individual’s hand projecting important-looking holograms, house cleaning staff that is pretending to clean an already clean house, and the other such images never inspire brand-consumer connections.

Residential cleaning business websites, in particular, must use original images of real customers, real projects, and real staff to give website visitors a sneak peek into the human side of the company. This is what builds trust between the consumers and the business.

2. You Never Know Who Else is Using Stock Images

Imagine that you’ve used a stock image on your website. Suppose that the same image is used by another business or person that has scammed their customers, or has dished out a negative experience to them. If those consumers come across your website, the negative emotions they have about that business or person will be redirected towards your business. This is true for even the most rational beings among us.

Nonverbal cues play a significant role in our perception of a brand. Using stock images exposes you to the risk of attracting negative sentiments from your target audience, for someone else’s mistake. Or perhaps, your competitors could be using the same stock image, which can confuse your website visitors. You don’t want to build a brand on something that can be used by just about anyone.

3. Original Images are More Effective

Real images are found to drive up to 35% higher conversions compared to stock images. They register higher engagement, drive more purchases, and generally compel website visitors to act more the way you want them to.

For residential cleaning businesses, it’s recommended that they have a dedicated Gallery page, where they can feature some of their best work. The unedited images display your confidence in your work, which gains the trust of your potential customers and turn them into your customers. 

4. Potential Legal Issues

All stock images sites do not have a consistent image usage policy. The usage rights they offer could be a one-time usage right, multiple usage rights, or complete transfer of copyrights on the image. In recent years, stock image sites have litigated several businesses for using their images without “proper” usage rights. Whether these cases are a legitimate pursuit of business interests or just copyright trolling is debatable. When so much could go wrong, it is better to avoid it altogether. 

5. Consistent Branding

Whether you take the photos yourself or hire a professional photographer to do it, the images you create will be consistent with your brand image and marketing goals. Your webpages will not look like a poorly put-together mishmash of random stock images. Instead, every image would be a reflection of your company and brand’s unique aspects – your work, staff, equipment, office, and so on. 

Your original images tell a story that is unique to your business and brand. Stock images tend to have a similar appeal. As a house cleaning business, if you want to showcase the outcome of your work in a specific set of conditions such as lighting, customers, staff, and so on, you can do it. With stock images, you will only be able to tell a generic brand story.

Conclusion

Stock images are a simple solution to a complex problem that every business faces – finding high-quality visual content that augments their text content. Stock images are inexpensive (often costing less than $1), easily available, and readily usable. However, if you want to build a unique brand that connects with your target audience at a deeper level, you must use original images. Real images help you differentiate yourself from the competition and build trust among your audiences. 

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optimize for mobile
[Attention Cleaning Businesses] Optimize Your Business Website For Mobile: Here’s Why and How

51% of all internet users access the web using their phones only. Not the desktops; not the laptops; just their smartphones.

In fact, global mobile commerce sales are expected to hit a staggering $2.92 trillion this year.

Back home, the number of smartphone users in the US has touched 260 million. What’s more, these people spend an average of 3 hours and 43 minutes per day on their mobile devices, which is more than what they spend watching TV. 

Evidently, people are going mobile, and a massive number of them are using only smartphones to access the internet.

The writing on the wall is clear – either your business goes mobile or ends up being invisible to all those mobile-only potential customers. This is especially true for a company that offers physical services like residential cleaning and relies on the internet to find new customers. 

You already know this. That’s why you have a website – to reach all internet users, whether they are using desktops or smartphones.

But that’s not enough!

It’s not enough that you have a website, it must be optimized for mobile devices.

You’re probably wondering, “What does ‘optimizing for mobile’ mean? Why should I do it? How do I even do that?”

Let’s find the answers to each of those questions.

What’s Mobile Optimization of Websites?

The world of mobile is a complex, ever-changing, and intensely challenging one. There are thousands of devices, with an equally large variety of screen sizes. Your website must be accessible from every one of those devices. 

Also, the behavior of smartphone users your website is vastly different from that of desktop users. They search the website differently; navigate the website differently; and they consume your website content differently. Indeed, the landing pages for mobile devices utilize design elements that maximize conversions for mobile users. 

That’s why most consumer-centric businesses have a separate website for mobile users. Even when the budget is limited, companies take a mobile-first approach and optimize their website for mobile devices. What works spectacularly on mobile usually works great for desktop users too.

Mobile optimization is fine-tuning your website’s design, technology, content, and presentation to give a user-friendly, engaging, and action-oriented experience to your mobile users.

Why Should You Optimize Your Website for Mobile Users?

Mobile internet usage overtook desktop internet usage long ago. But, for a residential cleaning business, mobile users are a goldmine that they cannot afford to ignore. Here’s why:

It’s Where Most of Your Customers Are

Mobile internet search results are highly localized. When users search for key phrases like “house cleaning businesses near me”, “residential cleaning businesses near me”, or “cleaning businesses”, the top search results they get are likely nearby businesses. They check a few of them and pick a business based on various factors.

This experience has taught them that they can find virtually any type of business near them, including house cleaning businesses like yours. That’s why they use mobile devices and that’s why their experience on your website must be seamless. 

It’s Where Referrals Happen

Let’s say you send your existing customers coupons to share with their friends and family, and every time someone redeems the coupons, the referrer gets a $50 gift card. Where do you think those coupons and codes are shared? The answer is WhatsApp, text messages, or other messaging platforms in most cases. They share them via mobile. Therefore, when the referral lands on your website, the site must be optimized to excite, engage, and convert.

Mobile Users Decide Faster

When users are on a laptop looking to hire a business, they perform extensive research and arrive at the best choice. On the other hand, when they are using a smartphone, they make their decisions quickly. What’s more, mobile users tend to purchase more too. 

They use mobile devices to get out of boredom and are “conditioned” to avoid mentally intensive tasks like evaluating, comparing, and shopping. So, they perform those tasks as fast as they can.

Mobile Users Have Low Attention Spans

They do not stay on the same page for long. They hardly take a few seconds to decide whether a page offers any value to them, and if your page doesn’t convert them during those few seconds, you’ve lost a potential customer forever.

How do I Optimize for Mobile?

Now that you know why mobile optimization is critical to your business’s rapid growth and success, let’s take a look at some of the ways in which you can optimize your website. 

Make it Responsive

Responsive websites seamlessly rearrange the page layout to suit the screen size of the user’s device. This ensures that your mobile users get a fluid-smooth and clean website usage experience. 

When you Optimize for Mobile, Keep it Light

Data speeds continue to be low in several regions across the US despite high internet penetration. If your website doesn’t load on the user’s mobile device within a few seconds, they’ll just close the tab and go to another business’s website. Therefore, each of your website’s pages must be lightweight and must load on the user’s devices quickly, even on a slow connection.

Optimize Images

Several tools allow you to reduce the file size of the images without substantially compromising their resolution or quality. Use them to make the images on your website lighter.

Flash is a Big No

Don’t use flash as a principle. It’s dead, even for desktop users. In the case of mobile users, they may not even have a plugin to run Flash. So, avoid using it.

The Fat Finger Design

Design your website’s buttons for the fat fingers. This helps avoid accidental clicks and offers a smoother experience to users. 

Use Mobile Keywords

That’s right, mobile users must be targeted with a very different set of keywords. Most mobile users perform searches using voice input. That means the keywords must have a natural sound to them.

Local is the New Black

As mentioned before, most mobile users look for businesses nearby. So, optimize your website content for local searches. 

Separate URLs or Mobile-first

Google has announced that it predominantly uses the mobile version of your website for indexing your site content. That’s why you must have at least separate URLs for your mobile-friendly webpages. Or better, follow a mobile-first approach that emphasizes mobile experience over desktop experience.

Final Thoughts about how to optimize for mobile

With more than half of your potential customers being mobile users, it’s critical that your website offers a brilliant experience to them. If not, act now and create a killer mobile-friendly website.

To know more about how your residential cleaning business website can be optimized to attract, engage, and convert pre-qualified, high-converting potential customers, get in touch with us.

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