How to Boost your Cleaning Company Website with SEO
SEO for cleaning services is a major competitive advantage that your business rivals are using to outrank you on the web. It’s the secret to why many of your competitors’ cleaning company websites are ranking higher than yours in search results.
It’s all a matter of how their website copy is written, how their website is optimized, and what you need to audit in yours.
Cleaning services is a highly competitive industry. So, you need to use all the strategies at your disposal to ensure customers find your service. Here is a quick guide on how to use SEO to boost your cleaning company website.
What is SEO?
Search engines like Google, Bing, etc. have certain factors that they use to rank websites. SEO (Search Engine Optimization) is the process of fixing certain aspects of your website so that your site can meet these ranking requirements.
Everyone covets the number 0 or number 1 spot on Google. It too can be yours if you know and implement all the secrets to SEO for your cleaning service websites.
Before we dive into 5 of the secrets to optimizing your website, here are just a few benefits to search engine optimization.
- It brings you more relevant leads at a lower cost
- You get a higher close rate from leads that find you organically
- It increases your business visibility and builds your brand credibility
Overall, it is one of the more cost-effective methods of generating new leads and building your business online.
The Top 5 Secrets to SEO for Cleaning Company Websites
There are quite a few tips for improving your SEO. But we’re only going to focus on 5 in this post.
1. Mobile-Friendly and Responsive
According to Statista, at least 52% of website visitors came from mobile devices – excluding tablets. And it is expected that this type of traffic will increase. With statistics like this you can understand why the mobile friendliness of your website is one of the main Google ranking factors for 2020 and beyond.
So, you need to ensure that your website is mobile responsive. And no, we don’t mean simply shrinking the page to fit a screen as we have seen for some websites in the cleaning services industry.
You can run a mobile-friendly test here. If your site isn’t mobile-friendly, then let’s talk about getting you there.
2. Quality Content
Quality content impacts your website’s bounce rate. And your bounce rate affects your page ranking.
So, by improving your website content, you will keep visitors on your website pages longer. You will also improve your ranking to increase traffic to your website.
Your content should be optimized using appropriate header tags to indicate to the search engines the relevance of the page or post.
3. Website Load Speed
Have you ever visited a website and left before it could load?
That’s because most website visitors will leave within 3 seconds if the page fails to load quickly. So, you need to optimize your website to ensure it loads fast.
One of the main recommendations you will get is to optimize the size of your graphics (images and video content). But there are other ways to increase page load speed such as reducing the number of website plug-ins or caching them, improving your website code, and reducing redirects.
4. Managing Your Links
Google also looks at links to your website and links from your website to others. Especially for your blog content, you should try to include outbound links in your copy to relevant sites. Inbound links also help to boost your website, even though Google has said they’ve removed this as a ranking factor. But, from our experience, it does help.
You should also look for and remove or replace broken links on your site.
5. Website Architecture
When your website isn’t structured in a logical order, it makes it difficult for visitors to find what they are searching for. This leads to a high bounce rate as they jump to your competitor’s website to get what they need.
With a well-designed site architecture and a clear navigation, you are on your way to better website user experience. Don’t worry if your website architecture isn’t as clean as it should be. You can still fix it.
As you can see, SEO is extremely important for your cleaning company website. And addressing these 5 areas can give you an immediate boost in ranking.
But, what if you don’t have the time to implement all these best practices to improve your website ranking? Or you would rather a professional address the issues on your website? That’s fine too because we can help.
We’ve been working with cleaning companies like yours improve their ranking and we can do the same for your cleaning company. Send us a message and let’s talk about improving your website SEO.